ONLINE SHOP, Katharina Hovman_Essentials
The online shop for KATHARINA HOVMAN – an international high fashion label. Due to the unique brand strategy, exclusive storytelling and regular content marketing, this online shop is highly successful in REVENUE, CONVERSION RATE, RETURNING CUSTOMERS and CLICK RATE.
The innovative COLLECTION LOOKBOOKS are key for each season and create an appealing customer journey.
# Relaunch, brand strategy, creative director, fashion street photography and chief editor content marketing (including regular lookbooks, newsletters and blog articles).